by Steve Beck
When you think of the perfect business, what comes to mind? For most people, the perfect business runs itself. Wouldn’t it be wonderful if you could automate your website so it would sell your products even while you sleep? Well, you can!

A visitor comes to your site and the first thing she sees is an invitation to your newsletter. Now, she may not want another newsletter in her inbox at this point, but as she reads, she is intrigued.

Hey, this guy makes sense! He thinks the way I do. I need to know more.” She signs up online, and is soon enjoying your newsletter.

Autoresponder #1 has done his job.

(This is called a contact management online autoresponder, but don’t let the big name scare you!)

Next, your visitor checks the product reviews. Since you’ve done a great job explaining all the benefits of your product, she understands the value and decides to buy.

Immediately after she makes her purchase, she gets an e-mail. She’s delighted to learn that she has received an added bonus, a free gift with her purchase.

Autoresponder #2 has done his job.

The following week, a third auto responder generates an e-mail for your customer. She’s happy that you have taken the time to ask how she enjoys the product, the service, and the value. She’s asked for a testimonial that you can share with others on your website which she gladly e-mails back.

Autoresponder #3 has done his job.

Each week, your customer receives another e-mail. Not only does this help them with product support, the e-mail also offers valuable tips designed to keep them reading. Your clients benefit from tips on expanding their business, including information on how to build a free website without pay.

This kind of excellent customer service keeps your customers feeling valued. By helping them use their product, you reduce the number of returns. Even better, it keeps your business name front and center in the customer’s mind.

Autoresponders numbers 4 through 10 have also done their jobs.

Of course, clients that are interested in a $10 e-book may also be interested in your more expensive home study course. Perhaps there are other opportunities for cross marketing. By tracking the preferences of each client, and speaking directly to their preferences and desires, you can increase sales.

On a regular basis, your customer gets an e-mail recommending another product. She may not even know she wants the product, but because you have brought it to her attention, she is stricken with a burning desire to make it happen.

She clicks on the link and buys the related product. Auto responder number 11 has done its job.

Do you see the value of my secret agents, my autoresponder friends? They work all the time, even when I don’t. I can spend time with my family, sleep, develop more products, anything that pleases me, and my auto responders will keep working without me.

Auto responders — they are a wonderful crew, and a big reason why we are enjoying another record breaking year at FamilyEBiz.com. If only I could take them out for dinner to celebrate!

Stephen Beck shows 7 easy repeatable steps to starting a Christian Home Based Business. For a free CD explaining those steps, visit Start Home Business immediately.

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