by Jim Keayes
I guess we start by considering what is a real business?

How would “you” define one?

Don’t you think that if MLM was bogus that they wouldn’t be doing billions of dollars a year in sales?

And what about the claim that it’s only the distributors who are buying the product to keep their businesses active? Well lots of distributors may be buying and using the product, but mostly it’s not to keep their businesses active.

Why is that?

Because most distributors don’t have a business to speak of!

The average distributor sponsors 2.7 people into their business in their lifetime. But that average is pushed up by the active sponsors who enroll tens and even hundreds of associates personally.

The fact is that most people who enter an MLM business don’t sponsor anyone. They ask two people to join, get rejected, don’t like it (and who can blame them; there is a better way) and they stop trying. But lots of these distributors joined the business because they saw a personal benefit from the product. So they don’t drop out…they continue to use the product for years on end even when there’s no financial reward. Why is that? Because they feel that the product is value at the price.

I certainly have had amazing benefits from the high quality products distributed by MLM companies.

In my MLM business we do a lot of business around the world with people who are just customers. (That’s the benefit of the internet and direct to consumer shipping). They got involved to use the product, they find it’s beneficial to their health and they continue to use it for years. Sure we sign some of them up as distributors on the basis that they may tell someone of the benefits they are getting from the product and actually stumble into building a business that allows them to get their product for free; but basically they are customers…and as distributors they can buy at preferred prices.

A big chunk of our income comes from registered customers who sign in to their account and order their own product. No one is cajoling or “selling” them.

If an MLM company is successful then the customers think the product represents real value. It does something for them that they haven’t found elsewhere.

Learn to build your Network Marketing Business Online!Read my new book: “The Perfect Online Network Marketing Business”.Get it FREE here: ” The Perfect Online Network Marketing Business “Or try my other FREE book: ” How To Use The Secret Magic Of Article Writing To Start And Run A Successful Online Business”.Jim Keayes is an expert Internet and MLM Marketer.

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