by Jim Keayes
What exactly is MLM?

Let’s start by looking at that!

First off…MLM is a real business!

I know we hear lots of detractors telling us that it’s not a real business but truly it is. A real viable product is moved from the manufacturer to the end consumer by an efficient mechanism. These days the product is usually shipped direct from the factory to the end user by mail or courier.

Billions of dollars worth of product gets shipped every year!

So does MLM really work? I think those billions speak loud and clear…of course it works!

So that’s my first point: Billions of dollars of product get moved into the market place every year.

By contrast in a pyramid scheme, nothing of value is shipped. A pyramid is our best example of “the greater fool theory”…greed run rampant; people looking for a quick financial fix without doing any work. As long as you can find some gullible person to buy in, you get your money back…otherwise you have no recourse. Well…maybe a really good friend will refund your money but you’re probably too embarrassed to ask.

The next thing I hear all the time is this: “the products are over priced”. Well my answer to that is: “Compared to what?” Lexus and Porsche cost five or six times what you can get a Chevy Nova for but I don’t hear anyone saying they’re over priced. In fact most people dream of being able to afford one. They see the value!

Typically, a manufacturer chooses to market their product via an MLM sales model because the product is usually super high quality. They refuse to compromise on producing the best product they can. So typically the price is higher than run of the mill substitutes.

Products like this can’t be sold off the shelf in a supermarket. It needs an informed distributor to convey the value to the potential customer.If an MLM company has gone the distance for a few years, their product has found acceptance in the marketplace. Acceptance means the end user has found an ongoing benefit from the product.

Learn to build your Network Marketing Business Online!Read my new book: “The Perfect Online Network Marketing Business”.Get it FREE here: ” The Perfect Online Network Marketing Business “Or try my other FREE book: ” How To Use The Secret Magic Of Article Writing To Start And Run A Successful Online Business”.Jim Keayes is an expert Internet and MLM Marketer.

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